Innovating Talent Management: Ch. 12 - Innovation in Learning Business Development

Tracy LaLonde, 2016.

Note: This item is an individual chapter from the book Innovating Talent Management. Once the PDF is purchased, you have two weeks from the date of purchase to download the PDF. If you have any questions, please contact info@nalp.org. You can find a link to purchase the full book below.

"Innovation in Learning Business Development" (Chapter 12 from Innovating Talent Management) begins with a brief history of business development in law firms and shared business development philosophies. Against this background, the chapter then drills down and provides a framework for developing a business development culture. It also details the learning programs and topics that can be rolled out for attorneys at all levels of experience within the framework. The chapter identifies and discusses changes in the legal market and their impact on business development, and highlights the importance that relationship building and understanding client needs and sensitivity to costs play in building a trusted advisor relationship with clients and delivering a first-rate client experience.

Providing helpful tips, tools, and suggestions that support talent management professionals in their work as change agents and intrapreneurs, Innovating Talent Management acts as a resource for law firm leaders, legal department leaders, COOs, and CEOs as they consider their growth strategies and business priorities in the next decade. Law schools will also find this a helpful resource as they review, reshape, and relaunch their curricula to prepare graduates for the 21st century legal marketplace.

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