Making the Best Case for NALP Conference Attendance

Resources for Making the Best Case for Conference Attendance

The NALP Annual Education Conference remains the largest, most comprehensive, and most well-respected educational program in our profession. The content provides much to choose from — over 100 concurrent sessions and three plenary sessions — covering all areas of our profession from recruiting and career counseling to professional development, law student PD, diversity management, and more. No doubt you are already aware of the conference’s value; now you may need to communicate this value as you request authorization to attend. The following documents provide important information to make your case for you or other staff members to attend the annual conference.

In a climate when budgets are tight, it is important to remember that we are in the middle of a constantly changing legal environment. Now is not the time to cut back on professional development and training or on important networking opportunities with colleagues on both sides of our profession. In fact, it is more important than ever to stay on top of current industry trends and best practices. Many NALP members already plan to attend the 2016 Annual Education Conference (April 13-16, 2016), but for those who need authorization or funding to attend, here is some information that should help you make the strongest case for your attendance at the conference. Also check out the December NALP Bulletin article for tips.

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Advocating for 2016 NALP Conference Attendance

Given the challenges and changes in our profession, it is more important than ever to stay on top of current industry trends and best practices. For those who need to seek authorization or funding to attend, this document has some general tips that should help you make the strongest case for your attendance at NALP’s 2016 Annual Education Conference.

If you need to request support or authorization to attend the annual conference, think about doing it in writing. In addition to reviewing the tips below, you may use and tailor the sample memorandum (download MS Word file here). It will be important to outline the benefits of attendance, both to you and to your organization. It will also be helpful to estimate with as much specificity as possible the total costs of your attendance, and to quantify everything that is included in your registration fee. As stated above, the NALP Annual Education Conference remains the single largest, most comprehensive, and most well-respected educational program in our profession. You should review the full conference brochure (coming soon) in some detail to gather more of the specifics supporting your request to attend the conference.

As you pull together your best case for you or other staff members to attend the annual conference, here are some things to keep in mind:

  • Costs: Try to estimate all of the costs involved, including the registration fee, airfare, lodging, meals, ground transportation, and other miscellaneous travel expenses. Research possible flight costs. Consider comparing those fares in your request to the costs of flying to past conference.

  • Highlight that the conference is a bargain for what is offered: The conference price is a bargain when you consider how much is included in addition to the educational programming - 10 meals and receptions including three breakfasts, three lunches, the Regional Receptions, the vendor celebration in the Exhibitor Hall, the Diversity and Inclusion Reception, and the Member Celebration.

  • Take advantage of early registration: The “early bird” conference fee for NALP members is $725 and is available until early March. Note that it is beneficial to have members of your staff become individual associate members of NALP to get this conference rate. The conference rate for non-members employed at member institutions is $925. Individual associate membership in NALP is $175. Your organization incurs a savings of $25 if members of your staff are individual associate members of NALP, plus they get all the benefits of NALP membership.

  • Overview of who attends the conference: It may be important for you to provide an overview of who attends the conference. Conference attendees generally include law school and legal employer representatives from across North America, as well as many industry vendors and consultants. Attendees typically work in recruitment, professional development, and diversity management within legal employer organizations, and in career counseling, recruiting, professional development, public interest advising, and pro bono coordination at law schools. No matter what sort of institution they come from, most NALP members will find representatives of their peer institutions at the conference. The opportunity for law schools and legal employers to exchange information is invaluable, as is the chance to learn about innovative practices from other peer institutions.

  • Overview of the speakers: NALP conference speakers are a mix of NALP members, consultants, law firm partners, law school professors and deans, judges, CEOs, and other experts. Make a note that the NALP conference a wide array of speakers from the legal industry.

  • Benefits to your law school: Be as specific as you can about the benefits to your law school as an organization. Identify specific sessions in the conference brochure that you plan to attend, and relate them to current projects and problems that you are working on for the career services office or for your school. You may also want to identify specific presenters, consultants, colleagues, or vendors whom you will have an opportunity to meet, learn from, and speak with. For example, at the conference, you will have the opportunity to hear first-hand from the ABA during a special Q&A session as well as the opportunity to attend a workshop with the ABA on the new protocols. In addition, you will have the chance to meet with and learn from peer institutions on how they are managing the issues you are dealing with every day. A hot topic at the conference will be innovations in law student professional development as well as emerging legal industries and JD advantage opportunities. These timely sessions will be of great interest to your law school. Another selling point to your school might be the opportunity to meet with alumni in the city where the conference is located. Perhaps such visits could be added into an extra day of the conference week.

  • Benefits to your legal employer: Be as specific as you can about the benefits to your organization. Identify specific sessions in the conference brochure that you plan to attend, and, if possible, relate them to current projects and problems that you are working on. You may also want to identify specific presenters, consultants, colleagues, or vendors whom you will have an opportunity to meet, learn from, and speak with. Highlight the networking opportunities the conference presents, such as the chance to meet staff members from schools or peer institutions with which your organization seeks to develop stronger ties and connections. In addition, if you are at an organization with multiple offices, the conference provides an opportunity to meet with professionals from other offices and have meetings about topics that affect everyone in the organization. Remind your supervisors that even if your organization is not engaged in as much OCI as usual or needs to rebuild its presence on campus after a period of inactivity, maintaining positive relationships is crucial. The conference offers an opportunity to meet representatives from numerous organizations all in one place.

  • Professional development for you: It may be helpful to relate the conference content to any goals you and your supervisor have set for your own professional growth. List any skills or knowledge you expect to gain or develop from attendance. If you are a lawyer, you may want to indicate that the conference provides an opportunity to earn CLE credit.

  • Consider making a note of the three plenaries: The first one will feature Adrianne Haslet-Davis, a survivor of the Boston Marathon bombing, on the topic of resilience and survival. The second plenary on managing the multigenerational workplace will feature Lindsey Pollak, an expert on millennials at work. The special plenary prior to the Diversity and Inclusion Reception will feature Janson Wu, the executive director of GLAD, who will speak on diversity and inclusion in the workplace.

  • Coverage for your responsibilities: Depending on how your office is staffed, it may be important to think about, and even document, how your responsibilities will be covered while you are gone or how you plan to stay on top of your responsibilities while you are away.

  • After the conference: You should think about and explain how you intend to gather and then share information when you are back from the conference. You may want to offer to brief deans or partners on the conference highlights, as well as prepare summaries of particular programs or share handouts from specific sessions with other staff members on your team. Consider scheduling a time afterwards for a short presentation and Q&A to your colleagues on lessons learned. When you implement ideas gained from the conference, be sure to let others know.

You will have to figure out whether it makes sense to make your best case in person or in writing. In either case, don’t put it off — asking early will demonstrate how important this is to you, provide time for handling questions, and allow you to take advantage of “early bird” registration fees, advance purchase airfares, and the discounted conference hotel rates.

We look forward to your joining us at the 2016 Annual Education Conference. Don’t hesitate to contact the NALP office if we can provide any additional information or support as you make your plans to attend!


Travel Discounts & Special Offers

Note that Delta is offering Crossover Rewards with Delta SkyMiles and the Starwood Preferred Guest (SPG) program. The Boston Sheraton is a Starwood property, so NALP conference attendees can link their SkyMiles and SPG accounts at www.delta.com/crossoverrewards and start earning miles and Starpoints for both stays and flights, in addition to other hotel and flight perks.

Delta Air Lines is pleased to offer up to a 10% discount off air¬fares on applicable fares for NALP conference attendees. To take advantage of these discounts, follow one of these simple steps:

  • Reservations and ticketing are available via www.delta .com. When booking online, select Book A Trip, click on Advanced Search and enter the meeting code (NMMN9) in the box provided on the Search Flights page.
  • Call Delta Meeting Network® Reservations at 1-800-328-1111, Monday – Friday, 7:00 am – 7:00 pm (Central Time) and refer to File Meeting Code (NMMN9). (Note that there is a direct ticketing fee for booking through this reservation number. Online booking is free.)

This discount will vary based on the booking class, availability, and departure location. A discount is valid only for travel between the dates of April 7 and April 22, 2016.


Comparing Hotel Room Rates with Past Conferences

The conference hotel rate is comparable to previous years.

Effective Room Rates (Single or Double Occupancy Room & Taxes)

2016 — Boston, MA $249
2015 — Chicago, IL $239
2014 — Seattle, WA $249
2013 — Tampa, FL $239-245
2012 — Austin, TX $229
2011 — Palm Desert, California $257
2010 — San Juan, Puerto Rico $236
2009 — Washington DC $285
2008 — Toronto, Ontario $255-$289
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